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Market Voice

Market Voice

‘Statistically impossible numbers’, inactive audiences, minimal detail, making it hard to demonstrate the value of targeted audience segments – it’s time for transparency, curiosity, and results

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

News Analysis

News Analysis

Paranoid Android: Google follows Apple with cull of mobile IDs, cross-app data sharing, fires starting pistol on total shake-up of mobile ad and app industry, buys time with regulators

By Sam Buckingham-Jones - Deputy Editor

16 February 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

16 February 2022 6 min read

News Plus

News Plus

Attribution and targeting is about to break, but platform wars bring upside for brands and publishers, say Adobe, IAB, Magnite, Nine

By Brendan Coyne - Editor

18 May 2021 3 min read

By Brendan Coyne - Editor

18 May 2021 3 min read